How to Set Up Your Business Book as a Publication on LinkedIn

After you’ve written and published your business book, you’ll need to promote it to increase its visibility. Because LinkedIn is such a valuable social platform for business professionals, you can use it to leverage your business book’s success. 

One of the most important steps to take is to add your book as a publication to your LinkedIn profile. This is a simple process and one of the most powerful marketing strategies for business authors.

Why you should add publications to your LinkedIn profile

The LinkedIn network is absolutely enormous: the platform boasts over 1 billion members from more than 200 countries across the globe. Of course, your target audience doesn’t include every one of those members, but adding business books as publications to your profile puts your work as an authorpreneur in front of many, many potential readers. In other words, the platform’s sheer size is one major reason to add your business book to your profile.

Additionally, including your publication on your LinkedIn profile is a great way to strategically position your brand, your expertise, and your services. It allows you to showcase your thought leadership and dedication to your work while at the same time establishing trust and respect among your peers, existing clients, and prospective customers. And when your title is nice and easy to find on your profile, potential readers can easily search for and purchase your book. 

Yet another reason to add your business book to your LinkedIn profile is the zero cost associated with this book marketing method. It’ll enhance your visibility and help you establish new connections—and it’s also completely free and easy to do. 

Setting up your first business book as a publication on LinkedIn

LinkedIn is quite user-friendly, and the platform makes it easy to add a publication to your profile. Once you’re logged into your account and navigated to your main profile page, just click on “Add profile section.” You’ll find an option to add a publication under the “Additional” category. 

Then, enter some basic information about your business book: 

1. The full title of your book 
2. If applicable, your publisher (you can leave this blank if you’ve self-published your book)
3. The publication date, which is optional but helpful to people looking for recent publications 
4. Author information, including additional business writers if you collaborated with other subject matter experts on your book 
5. Your publication URL, which should link to your book’s page or your author website
6. A brief (2,000-character or less) description of your book that outlines the benefits and value the book provides to its readers

Then click “Save,” and you’re all done! You can start sharing your publication with your connections and engaging in other marketing tactics like cross-marketing with your company. 

Adding more publications to your profile

Some business authors write multiple books—and that’s great! What better way to continually reinforce your thought leadership and further your success as a professional author? The best business authors add each title as a publication to their LinkedIn profiles. And just like setting up your first publication on the social platform is quick and easy, adding more titles is also very simple. Just log into your account and go to your main profile page, then follow these steps: 

1. Scroll down to the “Publications” section of your profile
2. Click on “+” 
3. Enter the title, publication, and author information just like you did when you set up your first publication 
4. Click on “Save” 

That’s all there is to it. You’re ready to share your new title with your connections, sell more titles, and use your business book to grow your business. 

Our book marketing experts can help you maximize your business book’s potential

You’re the expert in how to write a business book, and we’re the experts in book marketing strategies. Together, we can help get your self-published business book in front of a wider audience, enhance your personal brand, and sell more copies. 

Connect with a book marketing expert today to find out how we can take your business book to the next level!