Book Marketing Copy that Converts Browsers into Buyers

Attract readers with eye-catching taglines and magnetic back cover text.

We’ve got you covered.

Your book cover is more than just a pretty way to package your work; it’s the single most powerful sales tool you have. The front cover of your book should be stunning. Its job is to make someone just browsing in a bookstore pause long enough to pick up your book. Then the back cover copy has to take over. The book marketing copy included there must intrigue and entice readers enough that they buy the book.

How readers select books

Almost everyone who picks up a book for the first time—whether in the real world or online—handles it in the same distinctive pattern. First, readers examine the front cover. If the book cover design is sufficiently attractive and the title intriguing enough, they flip the book over—and that’s where readers are won or lost. Even online retailers like Amazon allow readers to examine the back cover. It’s vital that authors include promotional copy that is up to the task of getting readers to buy their books.

I want to thank you for your prompt and excellent work. I have recommended you to a friend who is coauthoring a book that will be self-published, and I will happily recommend you to anyone else.

Marcia R. Rudin

Promotional copy for your book

Despite all the time, work, and words an author invests in a manuscript, some of the hardest words to craft are those last few hundred—the book marketing copy. There’s a simple reason for that, however: writers are often too close to their own projects to see what will make the most compelling promotional text. That’s why it’s so helpful to have a book marketing company write that cover copy for you. Book jacket copy is also distinct from the longer book descriptions included on Amazon or similar websites. The promotional sales copy that goes on the back of your book is specifically crafted to quickly convince readers to buy your book.

Entice readers and sell books.

    What you can expect when you choose Elite to write your book marketing copy:

    Expertly crafted book blurbs that attract readers

    A comprehensive, confidence-inspiring author bio

    Two to three short, snappy taglines

    Stronger marketing presence

    A Good Blurb

    Good blurbs can be hard to write—there is so much they need to capture and in just a few words. A good blurb communicates the essence of a book: the heart as well as the hook. A fiction blurb needs to quickly describe the protagonist, highlight the genre, and encapsulate the central conflict, all while carefully omitting anything that even hints at resolution. A nonfiction blurb needs to summarize the main topic and highlight several of the book’s most compelling ideas or insights. Good blurbs leave readers so curious about what secrets await them that they must find out more. And that’s when readers buy books.

    Author Bios

    Your author bio also plays a role in purchasing decisions, especially for nonfiction. Readers examine an author’s biography because they are curious about two things. First, they want to be certain the author is an expert, someone they can trust to write with authority on that topic. Readers also want to glean something about the author’s character and writing style to judge whether this will be an enjoyable (as well as a reliable) book to read. A deftly worded author bio quickly conveys confidence, expertise, experience—and personality.

    Cover Copy that Covers Your Bases

    The copy we create for you in your book marketing copy package has uses that extend far beyond the cover of your book. You can include taglines in the query letter you send to agents or editors. A brief, catchy blurb easily doubles as an elevator pitch at a writing conference. Your author bio can help convince librarians or bookstore owners to engage you for readings. You can use your taglines on posters or flyers, in your email signature, or in any other place you can imagine. The text we write for you is yours to use however you like.

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    Book Marketing Copy Questions

    What is the description on the back of the book called?

    The description on the back cover of a book is called different things. Sometimes it’s called book jacket copy or back cover copy. It’s also known as a summary or blurb. That description—whatever it’s called—is a crucial element of your marketing strategy. People read the back of the book to decide whether to buy a book.

    How many words should be in the blurb of a book?

    While a blurb needs to contain enough information to give potential readers a reason to read on, it should not be long—about 150 words is ideal. Those few words have a big job to do, however. They need to be carefully crafted to attract potential readers’ attention, seize their imaginations, and leave them wanting more.

    What is the difference between a blurb and a summary?

    Nailing down the difference between a book blurb and summary can be tricky because people sometimes use these words interchangeably. Summary is a more generalized term for a short retelling of a longer work. Blurb is the more relevant term here because blurbs are marketing tools. A back cover blurb is essentially an intriguing, teasing summary of your book with one very important omission—it never reveals too much.

    Is a synopsis the same as a summary?

    A synopsis is not the same thing as a summary. A synopsis is a short (typically 200–250 words) summary of your book that you might send to agents or editors if you’re shopping your manuscript around. It touches on every important character and plot point, and, unlike a book blurb, it includes the ending. This means it’s not a particularly effective way to market your book to readers, although crafting a synopsis can be quite a useful exercise for writers as they hone their craft.

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