Designing the Perfect Cover for Your Business Book

Your business book tells your professional story and provides insight about your industry that can benefit other people in your field. As valuable as the content is, potential readers might not give your book a chance unless it grabs their attention with a well-designed and eye-catching book cover design. For many business authors, a great cover is the catalyst that turns casual browsers into paying customers and catapults them from a one-time writer to a sought-after thought leader. 

Why a great book cover matters

Business people know that first impressions matter. Your initial contact with a prospective customer, for example, might set the tone for the entire business relationship. Similarly, your cover is the first impression your book will make on potential readers. You only have a moment to grab their attention, so you’ll have to carefully consider each aspect and element of its design. 

Your book cover is also a critical part of your overall book marketing strategy. It needs to put your book’s best foot forward while being eye-catching and informative. It’ll take some time and resources to create the perfect business book cover, but you’ll see that it’s worth it once the book sales start rolling in. 

Elements of an effective book cover

There are three components of a book cover: the front, the spine, and the back. Although online shoppers will see just the front cover while they’re scrolling through their favorite web-based bookstore, the other two cover pieces are equally as important for people shopping in brick-and-mortar bookstores and, of course, for the overall look and feel of the book once someone purchases it.

Because of its importance, a book cover design can’t just be thrown together—it requires careful attention to a number of elements. Here are a few book cover design tips that may help you choose the best ones: 

• Find a color scheme that fits your topic. Will your business book cover be bright and vibrant or darker and more subdued? The color scheme should convey your book’s overall tone. 
• Strategically pick your images. The pictures and graphics on your book cover need to give the reader a glimpse into what they’ll find on the pages within. 
• Pick the right fonts and sizes. The typeface should be clear and easy to read, particularly on your title, subtitle (if applicable), and author name. 
• Carefully craft your book blurb. The back cover text can include a brief synopsis and maybe a testimonial or two. This is crucially important verbiage that must make potential readers want to purchase your book. 

If compiling these elements and putting them together into an effective book cover design sounds daunting, don’t worry—there are professional services that can help you.

When to partner with professional self-publishing services

Business authors are experts in their industry and great at writing business books that people want to read, but they might not be talented graphic designers. There’s an art to crafting a great business book cover. In addition to creativity and savviness with design programs, book cover designers are well-versed in the publishing industry. They know which colors, images, and fonts will speak to readers and which ones to avoid entirely. Partnering with a professional book design service not only takes the design burden off of your plate but also helps you and your book truly shine. 

Let us design the perfect cover for your business book!

A great business book cover helps you sell more books, which in turn leads to a wider audience, reinforcement of your thought leadership, and additional revenue streams like speaking engagements and the opportunity to write even more books for business leaders. In other words, you need a great book cover to skyrocket your success—and we can help. 

Contact us today to tell us about your book and find out how our talented designers can craft an outstanding business book cover for you!