How to Turn Your Business Book into LinkedIn Gold

Writing a business book is just the beginning of a successful career as an author and as a subject matter expert in your field. Once your book is published, you can use it to build your personal brand, establish yourself as a thought leader, and drive more business. One of the best platforms to help you achieve these goals is LinkedIn.

With over 900 million professionals using LinkedIn, this platform is an ideal venue to showcase your expertise, connect with potential clients, and get your business book in front of the right audience. For those reasons and more, LinkedIn is key to your success. 

Why LinkedIn is crucial to business authors’ success 

LinkedIn is much more than just a social media platform. It’s a professional network that connects people in nearly every industry. As a business author, it offers you a unique opportunity to market yourself and your book to a targeted audience of decision-makers, business owners, and professionals who are eager to learn from experts.

Your book sets you apart from other subject matter experts in your field. It shows that you have the knowledge and expertise to provide real value. When you leverage your business book on LinkedIn, you can establish yourself as a credible thought leader in your industry and attract more business.

Optimizing your LinkedIn profile for personal branding

Your LinkedIn profile is your personal brand’s digital storefront. For business authors, it’s crucial that your profile reflects your expertise and the value of your business book. Here’s how you can optimize your profile to make the most of your book:

• Update your headline. Your LinkedIn headline is one of the first things people see on your profile. Make sure it includes the fact that you’re a business author and highlights the focus of your book. For example: Author of [Book Title], Helping Businesses Improve Leadership and Growth.
• Write a compelling summary. Use the summary section to tell your story and explain how your business book can help others. This is your chance to share why you wrote the book and how it addresses key challenges in your industry.
• Feature your business book. LinkedIn allows you to add media to your profile. Take advantage of this by featuring your book in the Featured section. Include a link to buy your book, a brief description, and any notable reviews or endorsements.

Optimizing your profile ensures that when people come across your LinkedIn page, they immediately see you as an expert in your field and are more likely to engage with your content and services.

Business book marketing strategies on LinkedIn

Now that your profile is optimized, it’s time to market your business book. LinkedIn is the perfect platform to share insights from your book and build relationships with existing and prospective clients. 

One of the best LinkedIn book marketing strategies is to share excerpts from your business book. You can regularly post quotes, statistics, or tips, which will provide value to your network and create interest in your book. Be sure to end each book with a call to action, such as asking readers to comment with their thoughts or providing a link to purchase your book. 

Another way you can boost your thought leadership and promote your book is by writing LinkedIn articles. Cover topics in your business book to drive engagement and help you reach a wider audience. Readers who find value in your articles are likely to view you as a subject matter expert and may be interested in your business’s products and services. 

Additionally, if your business book lends itself well to discussion, consider hosting a LinkedIn event or webinar where you talk about key topics from your publication. Invite your network and encourage questions to create a dynamic conversation. This helps communicate that your work is a great book for business leaders and opens the door for future business opportunities—and positions you as an expert. 

Using thought leadership to attract clients

One of the most significant benefits of writing a business book is that it positions you as a thought leader. Thought leadership means that people in your industry look to you for guidance, innovative ideas, and expert opinions. As a business author, your book becomes a gateway to building this authority on LinkedIn.

First and foremost, post on LinkedIn regularly. Consistency is key to building thought leadership, and the more value you offer in your posts, the more likely people are to view you as a trusted expert that more and more clients will want to work with. 

Secondly, continually engage with your entire network. Comment on posts from other subject matter experts in your industry, collaborate with other authors, share articles that align with your book’s message, and participate in discussions. By staying active and contributing to conversations, you increase your visibility, reinforce your authority, and grow your personal brand.

Growing your personal brand with your business book

Your personal brand is your reputation—it’s what people think of when they hear your name or see your business. By leveraging your business book on LinkedIn, you can strengthen your personal brand and position yourself as the go-to expert in your field. Here’s are a few ways you can enhance your brand:

• Showcase success stories. Share testimonials or case studies from clients who have benefited from your business book. Highlighting how your book has helped others adds credibility to your personal brand and encourages more people to reach out for your services.
• Engage in thought leadership conversations. Join LinkedIn groups or forums where professionals in your industry gather. Share your book’s key insights and engage in meaningful conversations. This not only increases your brand visibility but also helps you build relationships with potential clients or collaborators.
• Offer LinkedIn-specific promotions: If you’re looking to boost sales and attract business on LinkedIn, consider offering exclusive promotions. For example, you could offer a free copy of your book or a discounted consulting session to those who purchase it through LinkedIn. This incentivizes your connections to buy your book and opens the door for future business opportunities.

However you choose to build your personal brand through your book, remember to be true to yourself. Posting authentic, genuine content will help your network—and prospective clients—know they can trust you, which can in turn grow your business. 

We can help you leverage your business book with professional book marketing strategies! 

Your business book can do wonders for your career as an industry expert and a professional author—and we’ll help you turn that book into LinkedIn gold. Our professional book publishing and marketing services for business authors can catapult your success. 

Connect with one of our expert publishing consultants today!