How to Leverage Your Business Book to Get More Speaking Engagements

A well-crafted self-published business book is a powerful asset that can significantly enhance your authority in your industry and help you secure speaking engagements. In turn, public speaking opportunities increase visibility for you, your company, and (of course) your book. Leveraging these opportunities starts with understanding your book’s value and learning how to share your insights with a wider audience. 

The value of your business book

By completing your business book, you’ve already established yourself as a thought leader in your field—and by understanding your book’s full value, you’re reinforcing your position as a subject matter expert. When potential event organizers see that you’re among the elite crowd of business authors, they recognize your commitment to your topic and see you as an appealing speaker. 

Additionally, your book is a treasure trove of high-quality content that you can share in various speaking formats like speeches, panel discussions, professional workshops, webinars, and podcasts. The content itself gives you a clear focus on what you can discuss and helps you create engaging presentations that provide value to your audience.

And here’s a fringe benefit of your business book: it acts as a marketing tool that promotes not only your expertise but also your speaking services. When people read your book, they may want to hear you speak about the concepts and ideas you’ve presented, and you can leverage that interest to book speaking engagements. 

Actionable steps to leverage your book for speaking engagements

Understanding the inherent value of your book gives you the confidence and foundation to seek out speaking opportunities. The next step is to create a sort of to-do list so you don’t lose momentum. Here are a few actions you can take: 

• Utilize your business book as a marketing tool. Unlock more opportunities by distributing copies of the book to event organizers or potential clients and including a complimentary copy when you submit proposals to speak at events. 
• Develop speaking topics based on your book. Tailor your content for each unique speaking opportunity by extracting key topics from the book that align closely with the audience’s needs. 

• Build your online author presence. Attract more speaking engagements by creating a speaker page on your author website where you share excerpts and insights from your book. This content should be a mix of text and videos that you can also share on social media. Don’t forget to include specific information about how interested parties can contact you to book your time!

• Network with industry professionals. Get your name out there by attending industry events where you can meet organizers and fellow speakers and join professional groups and associations related to your field. Bring copies of your book to each event, and don’t forget to follow up a few days later to remind attendees of your expertise and speaking prowess. 

• Offer free or discounted speaking engagements. Showcase your expertise by putting your money where your mouth is. Hosting webinars and volunteering to speak at in-person events can attract attendees and provide you with a venue to promote your book and enhance your personal brand as a professional author and speaker.   

• Gather testimonials and reviews. Audience feedback boosts your credibility, so ask readers and speaking engagement attendees for their reviews. Then, highlight positive reviews on your website and social media platforms like LinkedIn to build trust with event organizers and future attendees. 

The wider the marketing net you cast, the more people you’ll reach, and the more speaking engagements you’ll be offered. Marketing your business book takes time and effort, but it’ll be worth it once your calendar is filled up with events that showcase you as the featured speaker. 

Put your best foot forward with our business book marketing strategies 

You’ve already established yourself as a subject matter expert by writing a business book. Now it’s time to position yourself as a sought-after speaker with effective book marketing strategies. We can help make you and your book more visible to your audience so you can line up those speaking engagements. 

Contact us today and let us make your thought leadership shine bright!