How to Get Your Business Book Featured in Podcasts and Media Outlets

As a business author, your book is a powerful tool that can elevate your personal brand, attract new customers, and open doors to valuable opportunities. To maximize its potential, you need to get it in front of the right audience. 

One of the best ways to do that is by getting featured in prominent media outlets and on industry podcasts. These platforms not only help build credibility but also expand your reach far beyond your existing network. Read on to learn how to position yourself as an expert, land press opportunities, and elevate your personal brand as a professional author. 

Why media coverage matters for business authors

Before diving into the strategies, it’s important to understand why media coverage is so valuable for business authors. When you’re featured in publications and podcasts on trusted outlets, your thought leadership is reinforced and your credibility increases.This media coverage also gives you access to a broader (and often more diverse) audience, thus helping you sell more books and attract new customers to your existing business. 

Media coverage can also have a positive long-term impact for you as an author-preneur. Unlike short-term advertisements, readers or listeners may discover your interview, article, or podcast long after it’s been published. For these reasons, the best business authors seek out media coverage as part of their overall book marketing strategy. 

Finding media opportunities to feature your business book

Seeking out opportunities like media features, podcasts, and speaking engagements to showcase your business book involves planning, preparation, and diligence. You won’t see instant results, but your hard work and dedication will pay off in the long run. Here are a few steps to take that can help you find as many opportunities as possible to feature your title. 

Build a strong media pitch

The first step to getting featured is crafting a compelling media pitch. A pitch is essentially your request to be featured in a media outlet or podcast. To create one, start by identifying the right outlets and podcasts that align with your target audience and expertise. For example, if your book covers leadership strategies, look for podcasts and publications that focus on that topic. Focus your research on a few elements, such as: 

• Industry-specific podcasts. These are often more accessible than mainstream outlets and can still give you a loyal, targeted audience.
• Reputable publications. Focus on respected business magazines or niche industry blogs.
• Guest columns or opinion pieces. Many publications accept opinion pieces or guest columns where you can showcase your expertise while promoting your business book.

Once you’ve found a few promising opportunities, create a clear and concise pitch. It should be personalized, relevant, and to the point. Here’s a basic structure to follow: 

1. Craft a compelling introduction. Introduce yourself and explain why you’re reaching out.
2. Explain why you chose them. Mention why you think their platform is the right fit for your expertise or book.
3. Provide a value proposition. Explain what unique insights or value you bring to their audience. Highlight the key themes of your book and how they address current industry challenges.
4. Include a call to action. Be clear about what you’re asking for, whether it’s an interview, a guest article, or a feature.

Keep your emails brief—under 200 words—and always include a press kit (we’ll talk more about that in a bit).

Leverage your expertise to stand out

When pitching to media outlets or podcasts, you’ll need to position yourself as a subject matter expert in your industry. Start by highlighting key insights from your book on platforms like LinkedIn, your author website, and, if you’re cross-marketing with your company, your business’s website. Your business book is a valuable asset that proves you have in-depth knowledge of your field, and using key insights from your book in your media pitches help showcase your expertise. Break down the most complex ideas into digestible takeaways that would be useful for readers or listeners. 

Big media outlets may be more drawn to you if you have a solid online presence. Regularly post insightful content on your social media platforms and write guest articles and blogs for websites in your industry. This not only demonstrates your expertise but also gives media professionals something to reference when considering your pitch. 

Finally, be sure to engage with your new connections, including journalists and podcasters. Building relationships with media professionals can increase your chances of getting featured, so follow relevant journalists and podcast hosts on social media. Engage with their content by leaving thoughtful comments or sharing their articles to get on their radar before you send your pitch.

Create a media kit for your book

The next step in your pitch strategy is to create a well-prepared media kit, which is essential for landing press features. It provides journalists and podcast hosts with everything they need to know about you and your book. Include the following components: 

• A short, compelling author bio that highlights your expertise, experience, and what inspired you to write your book
• A brief summary of your book, including its key themes and takeaways 
• A press release announcing your book’s launch or any relevant milestones, like hitting bestseller lists
• High-quality images of your professional headshot and book cover 
• Pre-written interview questions, which might make it easier for podcasts hosts or journalists to feature you 

Having a professional media kit makes it easier for media outlets to say “yes” to featuring you, and you can send the same kit to multiple outlets. 

Use LinkedIn to get noticed by media

LinkedIn is a powerful tool for building your brand and getting noticed by media professionals—you just have to know how to use it. First and foremost, make sure your profile clearly states that you’re a professional business author and an expert in your field. Add your title as a publication to your profile, include a link to your book, and share media features you’ve already been part of. 

You can also use LinkedIn to promote your book and get noticed by posting valuable content that supports your thought leadership within the pages of your book. Share excerpts, insights, and tips to attract the attention of journalists and podcasters. And don’t forget to connect with media professionals! Use LinkedIn’s search feature to find journalists, podcast hosts, and media contributors in your industry. Send personalized connection requests and engage with their posts to build relationships and pave the way toward getting featured on multiple outlets. 

Tap into our book marketing expertise to get noticed by podcasters and media outlets

Getting your business book featured in podcasts and media outlets is a great way to promote your expertise, elevate your personal brand, and attract new customers. Your book is a gateway to new professional and personal opportunities, and when you engage our book marketing services, you and your book will stand out from the crowd. 

Contact us today to consult with a book marketing expert!