Solidifying Your Position as a Thought Leader

Why Writing a Business Book Establishes You as an Expert in Your Field

As an experienced businessperson, you apply your knowledge, expertise, and critical problem-solving fields in your professional life every day. During the long hours—and maybe some blood, sweat, and tears—you’ve put into your business, you’ve gained valuable insight into industry frustrations, general company-related issues, or both. Now you can share this knowledge with the world by writing and self-publishing a book that will inform and help countless people. In addition to imparting your wisdom to the world, you’ll also be taking steps toward publicly establishing yourself as a thought leader in your field.

How to leverage your expertise 

Your insights are valuable, and writing a business book is a great way to expand your reach across your industry. Regardless of whether you have decades of experience in your field, have a successful history as a serial entrepreneur, or are just a few years into your professional career, writing a business book goes a long way toward increasing your credibility and opening doors to other opportunities. 

That credibility puts you in demand for events like speeches, seminars, and conferences highlighting your thought leadership. A well-crafted business book can act as a sort of high-end business card demonstrating your expertise and the wisdom and value you can provide to your audience.

Keep in mind that writing a book isn’t easy! However, like many renowned business authors, you can set yourself up for success by building a planning and organizational strategy to stay on track and get the job done. The good news is that you’re used to hard work, which you’ve learned throughout your years of industry experience—and that there are tips to help you turn your business book into a powerful brand awareness tool so you can start using it as a key asset in building your business relationships and subject matter expertise.

Tips for writing a business book

Just like your thought leadership took time to grow and evolve, the best business books don’t happen by snapping your fingers. Here are a few tips to help you stay motivated so you finish your book and become a professional author: 

• Make a timeline and stick to it. Set aside time to work on your book just like you schedule time for your business, and don’t let other things get in the way. 
• Set realistic goals. Do you want to publish your book within six months? One year? Two years? It’s great to be excited and ambitious, but make sure you’re also being realistic. 
• Seek out professional assistance. You’re a subject matter expert in your field, but that doesn’t mean you have to be a brilliant wordsmith or a talented editor. Partner with a professional developmental editor to help shape your book. 

Keep in mind that after your business book has been written, edited, and published, you’re not quite done expressing your thought leadership. You’ll get to keep communicating your expertise through a book marketing strategy! Social media campaigns, press releases, book launch events, and other marketing efforts can be a fun and exciting time in any author’s life—but for now, focus on completing that book. 

Elite Authors can help your book establish you as a thought leader 

We believe in you as a thought leader and you as an author. To help you cross the finish line with your business book, we offer end-to-end publishing support, plus editing, design, and marketing assistance, including your social media strategy. The world wants to hear your message and read your book, and we’re here to help make that happen. 

Contact us today to find out how we can make your business book publishing and marketing dreams come true!