So you’ve written a business book. What’s next?

Completing your business memoir is a major achievement, but the journey doesn’t end with that final page. As a business author, you know your book can be a powerful tool to create brand awareness, establish you as a thought leader, and grow your revenue and business. Even after you’ve finished writing your manuscript, there are steps you can take to realize the full potential of your published work.

Build awareness of your personal brand as a business author

Your business book is more than just a collection of your ideas—it’s a key part of your personal brand. As a business author, you know your book can help you gain visibility in your industry and among your target audience. Start by leveraging your book on your company’s website, on your author website, on social media platforms, and through email marketing. Make sure your audience knows that you’re an expert in your field and that your book offers valuable insights.

Promote your book across various platforms where many professionals look for thought leadership. You can share anything you think might entice readers to buy your book, such as excerpts, behind-the-scenes stories about your writing process, and teasers of lessons from the book. Consistently engaging with your readers helps you build a stronger and more credible personal brand.

Leverage your business book to establish yourself as a thought leader

You’ve been running a business for years, and chances are you’re already a subject matter expert with experience to share. And your voice should be heard! Your stories matter, and your success matters. Your book is an excellent opportunity to position yourself as a thought leader in your industry because it’s an opportunity to share innovative ideas and lead conversations with like-minded professionals.

To do this, consider pursuing speaking engagements at conferences, leading workshops, or being a guest on podcasts related to your book’s topic. These platforms help you showcase your expertise and share your book’s insights with a larger audience. Additionally, writing articles or blog posts based on your book’s themes for respected publications like Inc., Forbes, or Entrepreneur can help you reach a wider network and further solidify you as a thought leader.

Let your book help you achieve your business goals

Writing a business book can directly impact your business if you align it with your company’s goals or your field of professional expertise. Here are a few examples of how your book can help skyrocket you and your company to the next level of success: 

• Incorporate your business ventures into your book launch strategy (such as book presales and launch parties) to create buzz and excitement about your book.
• Attract new clients or customers by offering a free e-book download or creating a giveaway at company events. 
• Create revenue-generating products based on your book’s content, like workshops, seminars, and courses. 

These ideas can help you sell more copies of your book while simultaneously creating more revenue streams that support your business growth.

Engage with your audience to boost your success

Your readers are some of your most valuable assets as a business author. Engage with them by responding to feedback, reviews, and questions, regardless of whether they’re positive or negative. You’ll need to proactively interact with readers on social media, through your email list, and at live events, but the effort will be worth it! After all, connecting with your readers helps build a community around your book and your brand. 

One of the most lucrative engagement tools for any author is getting online reviews. Encouraging reviews on your web-based retail platforms can boost your book’s visibility and attract more readers. You can make the search algorithms work for you, which increases your sales ranking. Similarly, hosting live Q&A sessions, webinars, or book clubs about your business book can increase your connection with your readers and keep them engaged with your business over time, creating brand loyalty.

Partner with the experts to ensure your business book’s success

By taking just a few simple actions, you can turn your business book into a powerful asset for building your brand, scaling your business, and solidifying your role as a thought leader in your industry. Whether you’re a seasoned entrepreneur or a start-up, your book can open doors. It’s up to you to make the most of the opportunities and get to knocking.

We offer end-to-end services for business authors, from editing and design to marketing support and custom-tailored packages. If you’re not sure how to best complete or market your masterpiece, contact us today so we can connect you with one of our helpful experts!