Repurpose Your Book’s Content for Blog Posts, Podcasts, and Social Media

Your business book is packed with valuable insights and cutting-edge ideas, so why wouldn’t you repurpose your book’s content across a variety of platforms? In many cases, the most successful business authors can easily adapt sections of their publications for use in blog posts, podcasts, and social media.

Benefits of repurposing your existing content

Repurposing your existing content has a variety of benefits, including:

• Time-saving and cost-effective marketing. You already did the hard work of transforming your business experience into a compelling book. Now you can quickly and easily turn it into blog posts, podcasts, and social media posts at virtually no cost.
• Brand alignment. When you repurpose your book’s content for other platforms, you’re automatically reinforcing your message, which strengthens your personal brand and the brand of your business.
• Wider visibility. If you want to widen the reach of your business book, you’ll be able to connect with more people when you publish your content on multiple websites and social media platforms or discuss it on podcasts.
• Increased SEO rankings. Search engines love when you have multiple pieces of online content around the same topic, so creating a campaign that supports your book can lift you up in search rankings.

Additionally, spreading your book’s messaging across multiple platforms allows you to simultaneously market your book, enhance your personal brand, and promote your company. If you’re ready to reap these benefits, your next step will be diving into the best practices for maximizing your book’s content.

How to repurpose your book’s content

Like most content creation, repurposing your book’s content into blog posts, podcasts, and social media requires thought, precision, and creativity. Aside from extrapolating an occasional quote from your book, you can’t just copy and paste from your manuscript into another medium—you’ll need to do a little strategizing to adapt your content for each platform to build an effective book marketing strategy that incorporates a variety of media.

Blog posts

There are limitless ways to repurpose your book’s content into blog posts for your author or company website. The right blog topics for your unique situation will depend largely on your book’s message, your brand, and your style. Here are a few ideas to get you started:

• Outline your book. Your business book will feature back cover text and a description on your web-based retail platforms, but you can expand on that by writing a blog post with a more thorough outline of what your book is about and why people should read it.
• Offer behind-the-scenes information. Maybe a certain section didn’t make it into the final published version of your business book, or maybe you had some interesting experiences during your writing process. These behind-the-scenes glimpses of you as an author can generate great blog posts.
• Create free downloads. Many business books lend well to checklists, worksheets, and interactive guides. You can create and offer these materials as free downloads in your blog posts. Bonus points if you collect an email address from readers who download your freebie!

Regardless of the blogs you write, remember not to give too much away about your book. Use these articles to reinforce your book’s message and entice people to purchase your title.

Podcasts

Since hundreds of millions of people listen to podcasts every day, this medium is incredibly powerful for promoting your book and placing yourself firmly within the thought leadership space. And since you’ve collected your ideas in the pages of your book, you’ve already built a great foundation for putting together an engaging podcast episode or series.

If you’re feeling particularly ambitious about marketing your business book, you can create, market, and host your own podcast. However, since so many already exist, you might as well ride the coattails of established podcasters. Search for guest spot opportunities that relate to your industry, your message, or business authors in general.

You might have to send out a few pitches, but chances are there are more than a few podcasts out there that will get you behind the mic to share your ideas.

Social media

Out of all the options, social media might be the easiest venue to repurpose your book’s content and promote your title, yourself, and your business. Just think of how many compelling posts you can pull from your book! You could post standout quotes from your book, reader testimonials, or chapter titles that give your audience an idea of what to expect if they pick up your book.

To maximize each social media post about your book, follow these tips:

• Keep it short and sweet. Different social media platforms allow different post lengths, but don’t overwhelm your followers with too much text. Try to keep it to just a few sentences.
• Post on a variety of platforms. LinkedIn is the ideal platform for all professionals, including business authors. However, you’ll reach even more people by posting on Facebook and Instagram as well.
• Mix up the media. Text is great, but try to add some eye-catching colors and attention-grabbing visuals too. Infographics aligned with your book’s content or a snippet of your video book trailer can increase your posts’ visibility.
• Leverage trending hashtags. Strategically using hashtags can help more people find you. Use hashtags like #BusinessAuthor, #BusinessBooks, and others that are popular in your industry.

Keep in mind that even after you post the content you’ve generated from your book’s pages, your job isn’t quite done. You’ll need to interact with your audience at least a couple of times per week to keep engagement high and connect with potential readers. Respond to comments on your posts and any direct messages that might come your way.

The more effort you put into social media, the stronger your network will be and the more book sales you’ll earn!

Not sure how to repurpose your book’s content? We’re here to help.

Your book is your brainchild and each and every sentence is a springboard for creating effective online content. Still, it’s often challenging for business authors to pick and choose what to repurpose into their blog posts, podcasts, and social media. As the gold standard in book marketing and promotion, Elite Authors can help you reach a broader audience across a wide variety of platforms.

We’ll send you a quick message to explore how our team can support your marketing goals—no pressure, just insights. Get started today!