LinkedIn Groups to Join for Business Authors

The best business authors know where to find their target audiences. In many cases, they find eager readers on LinkedIn. This social media platform isn’t only a great resource for professionals who want to promote their company’s services—it’s also a powerful book marketing tool for business books. In addition to leveraging LinkedIn for book promotion, you can find groups to join as both a subject matter expert and a professional author whose book can help your connections. 

Why business authors join LinkedIn groups

Basically, LinkedIn groups are smaller networks within the massive social platform that allow people with similar interests to connect. Some groups are focused on a particular industry, others on geographical region, and still others on different demographics. These niche communities are excellent networking venues, and for business authors, they’re outstanding book marketing opportunities. 

Joining a variety of groups on LinkedIn puts you directly in front of your target audience. Instead of seeking out readers who’ll gain the most value from your book, you can find communities full of the people you wrote your book for. Each group you join helps you expand your network, build relationships, and promote your book. Not all groups are ideal for your book’s topic, though, so you’ll need to do a little work to find the right ones. 

How to find the right LinkedIn groups to join

Here are a few tips that can help you home in on the best LinkedIn groups for you and your business book: 

• Perform a thorough search. Type keywords into the search bar in your profile or the LinkedIn Groups page to find groups that align with your industry or book topic. 
• See what groups other thought leaders belong to. Look into which groups your fellow business authors and subject matter experts in your field belong to. 
• Build your own group. Foster your own online community by creating your own LinkedIn group. It’ll take some work to set it up and manage it, but building a brand-new group can build excitement among potential readers and customers. 

LinkedIn allows its users to join around one hundred groups each. With millions of options, LinkedIn groups can be a huge boon to business authors who want to put their business books in front of a fresh and targeted audience. 

Promoting your business book in your group

Once you’re a member of a few LinkedIn groups, you can start promoting your book within these communities. Share valuable content like posts, blogs, and snippets of your book that will help the rest of the members. Invite your group connections to your webinars and in-person speaking engagements. And to really build your credibility and thought leadership, offer free or discounted copies of your book. 

One of the most important marketing tactics for business authors within LinkedIn groups is to engage with the rest of the members. Comment on their posts and respond to their comments on yours. Consider each group a venue full of people who want to read your book—you just have to know how to effectively promote it. 

Elite Authors can help you market your business book

Writing a business book has already built your credibility and thought leadership on social media platforms like LinkedIn. One of your next steps is to join LinkedIn groups that align with your book’s topics. When you team up your professional expertise and LinkedIn prowess with our expert book marketing services, you’re setting yourself up for exponential business growth, success as an authorpreneur, and increased book sales. 

Connect with a book marketing expert today and start getting your book noticed!