You’re probably aware that most of the world checks their social media platforms frequently. Because social media attracts so many users, many authors use these platforms as part of their book marketing strategy.
What you might not be aware of is that social media marketing goes beyond Facebook and Twitter. LinkedIn is also an extremely valuable resource for authors to earn book sales. If you set up your LinkedIn profile and page the right way, you can successfully market your book to your target audience as well as publishing professionals.
Tips for book promotion posts on LinkedIn
Social media is one of the greatest book marketing resources available to indie authors and freelance writers. And since most people on LinkedIn are professionals and businesspeople, this platform is a wonderful source for connections. In addition to promoting your book on LinkedIn, you may also find work as a freelance writer.
How do freelance writers use LinkedIn?
Just like an indie author can promote their book on LinkedIn, freelance writers also use this platform to seek out clients. The first step is to include a title like “Freelance Writer” on your LinkedIn profile. Then, include links to your author website, some writing samples, and even your résumé.
If you want to invest in your LinkedIn marketing strategy, you can pay to boost a LinkedIn post or purchase a LinkedIn ad. Both of these methods will put you in front of a larger pool of people, and you can customize the settings to really home in on your target audience.
In addition to LinkedIn, freelance writers should also post on other social media platforms like Facebook and Twitter—and link the accounts together! Make it easy for your target audience to find you. You can also attract potential publishers or freelance writing clients by earning LinkedIn badges that support your skills.
What are LinkedIn badges?
Badges on LinkedIn are icons on your LinkedIn profile showing that you have certain skills or certifications. You can earn badges by taking assessments and tests through LinkedIn. When prospective clients view your profile, badges help them easily see your talents and skills.
For example, as a writer, you’re likely proficient in Microsoft Word. You can take a skill test on LinkedIn and earn a badge that shows people viewing your profile that you have proven your proficiency. This gives your target audience peace of mind knowing that your skills have been vetted.
As people scroll through your LinkedIn profile, your badges and publications will catch their eye. It’s a built-in way to promote your writing skills and your published books!
What are some tips for book promotion posts on LinkedIn?
Marketing on LinkedIn isn’t as simple as just setting up your profile and hoping for the best. It takes some work! Here are a few tips to promote your book on this social media platform:
Include links to your other social media pages like Facebook and Twitter in your LinkedIn profile.
Establish and maintain your LinkedIn presence by posting consistently.
Join a LinkedIn group or two to help expand your network.
Consider purchasing a LinkedIn ad to increase your visibility.
Get creative with your LinkedIn marketing strategy! Link to a blog post you’ve written, share an inspirational post that another LinkedIn user created, or advertise your freelance writing services. You can even use a full company page instead of your individual profile to promote your book.
Using a company page to promote a book on LinkedIn
You already know that you can use your LinkedIn profile to promote your book. However, did you also know that you can set up a company page as part of your LinkedIn marketing strategy? Many organizations prefer to follow and partner with other businesses rather than individuals. When you set up a business page, you’re casting an even wider net for your blog and book promotion.
How do you effectively use LinkedIn to promote your book and blog?
All successful digital marketing takes time and creativity. Once you’ve set up your individual LinkedIn profile and your business page, it’s time to have some fun! Here are some examples of other ways to promote your book and blog on LinkedIn:
Ad a publication to your LinkedIn profile so your followers can easily find every book and blog post you’ve written.
Include the link to a recent blog post you published and invite people to comment. You can even ask your followers what they might like your next blog post to be about!
If you’re an indie author who has recently self-published a book, post your book cover design or some teasers about your manuscript.
Write a LinkedIn article and post it on every LinkedIn group you’ve joined.
The more time and energy you put into promoting your book or blog, the more successful you’ll be. You can even target specific groups with your posts. Because writers can easily reach people interested in reading their work, LinkedIn has become a fantastic tool for authors.
What is the purpose of LinkedIn for authors?
Many authors use LinkedIn as part of their overall marketing strategy. Build your profile to establish and maintain your author brand and advertise your publications. Include links to wherever your books are sold and connect with publishing industry professionals. You might even find a literary agent to help increase your author brand!
How can you use a company page to promote a book on LinkedIn?
A company page legitimizes your professionalism. Instead of just being a person plugging their book or blog post, your business page shows your audience that you’re serious about your writing career.
Business profiles have different amenities than personal profiles on LinkedIn. So having a company profile can help you unlock additional resources and connect with more organizations throughout LinkedIn. When you create a company page and join a few LinkedIn author groups, you’re really starting to maximize your LinkedIn presence.
LinkedIn author groups where you can promote your book
As a social media platform, LinkedIn helps you connect with your target audience, other authors or aspiring writers, and many types of publishing professionals. One of the best ways to find these people is to join LinkedIn groups. These groups give you access to writers and professionals in the book industry so you can learn how to promote your book.
Why should you promote how your book helps people solve problems?
Many people read for pleasure. However, countless readers also read to find advice on solving their problems! Maybe you’ve written a self-help book on time management or a children’s book that helps parents and kids deal with a certain issue. Whatever your topic, you should consistently post on how your writing will make your reader’s life better.
You don’t necessarily have to write an inspiring manuscript to help people solve their problems. Nonfiction novels can accomplish this too! Maybe your target audience just wants to lose themselves in a beautifully written story or learn about a historical event. Regardless of your book’s topic or purpose, you can find your readers on social media.
Why promote your book on social media?
Social media marketing is a fantastic book promotion tool for indie authors. Platforms like LinkedIn, Facebook, and Twitter are generally free unless you want to pay for advertisements. Plus, they let you connect with people all around the world who might be interested in reading your book!
In other words, social media marketing helps you attract your target audience, which can increase your book sales. You can further widen your connections by joining LinkedIn author groups that allow you to promote your book.
What are some LinkedIn author groups where you can promote your book?
LinkedIn is a goldmine for both published authors and aspiring writers. There are countless author groups where you can meet helpful people in the book industry—and promote your book! Here are a few group characteristics that you can look for:
Geographic location. Do you prefer to connect with people locally, or do you want to branch out into international author groups?
Genre. Some groups focus on certain genres, so join a few groups that discuss topics that you like to write about.
Experience. Don’t just join a LinkedIn group for one experience level. You’ll be amazed what you can learn from experienced authors—as well as new ones!
Joining author groups is a great way to connect with a wider span of people, publishing industry professionals, and more potential readers. The more groups you join, the more you’ll be able to maximize your author presence!
How to maximize your author presence on LinkedIn
LinkedIn is a wonderful resource for authors. You can join groups and read articles to learn about everything from how to self-publish to how to boost your Kindle book marketing. Connect with other authors and a wide variety of book industry professionals. This social media platform can also help you improve your personal brand and network.
How can LinkedIn improve your personal brand or network?
You’re already aware that creating a strong LinkedIn presence will increase your visibility to your target audience and publishing industry professionals. In addition to improving and expanding your network, you can also use LinkedIn to improve your personal brand.
Just like a business might use its company page to build its brand, you can do the same for your personal or author brand. Every time you create a LinkedIn post, you give yourself an opportunity to share your voice and help your target audience get to know you. Additionally, you can answer questions from your LinkedIn groups, endorse your connections, and share other LinkedIn members’ posts that you think would provide value to your network.
Touching as many people as possible throughout LinkedIn will help build your personal brand and network. However, don’t forget to keep your LinkedIn profile up to date so all your connections know what’s new and what you’re working on.
What is the best way to update your LinkedIn profile?
Your LinkedIn profile is your first impression to the rest of the LinkedIn world, so it’s important to keep it updated. Here are a few tips for creating and maintaining a strong profile:
Choose a profile picture and background image that show who you are. You don’t need a professional headshot, but you should use an actual photograph instead of a logo or an avatar.
Get creative with your headline. For example, if you’re a freelance writer, you don’t just have to use “Freelance Writer” as your title. Have some fun here! Try headlines like “Blog Guru” or “SEO Master” to make your title more interesting.
Don’t forget to list your skills! Make sure people know that you’re an expert at writing social media posts or a creative long-form writer.
Keeping your LinkedIn profile is a great way to maximize your author presence. So dedicate some time to it!
How do you maximize your author presence on LinkedIn?
The best way to maximize your LinkedIn presence is to stay active on this social media platform. For example, every time you publish a book or a blog post, add a publication to your profile so your entire network sees your new work. Share other LinkedIn posts that have inspired you or brought a smile to your face. The more active you are, the more visible you’ll be!
Use LinkedIn book promotion tools to ring up book sales
As an indie author, social media platforms like LinkedIn are one of the most helpful marketing resources out there. When used correctly, promoting your book on LinkedIn can increase your potential readers and lead to lots of book sales!
Elite Authors is here to help you promote your book on LinkedIn, Facebook, Twitter, and just about any other platform you can think of. Visit our website to learn more about our book marketing services.