How to Promote Your Business Book on LinkedIn

Much of the world checks their social media platforms at least daily—if not hourly! Because social media attracts so many users, many authors use these platforms as part of their book marketing strategy. 

Social media networks like Facebook, Instagram, and X are great resources that help you, as an author, earn book sales. And since LinkedIn is full of business-minded professionals, this platform is an extremely valuable resource if you’ve written a business book. You can reach and engage with more readers who want to purchase your book, as well as publishing professionals who may be interested in helping you advance your career as an author. If you effectively promote your business book on LinkedIn, you can successfully market to your target audience as well as publishing professionals. 

How LinkedIn book promotion helps increase your visibility 

In general, social media marketing is a fantastic book promotion tool for self-published indie authors. Platforms like LinkedIn, Facebook, X, and Instagram are generally free unless you want to pay for advertisements. Plus, they let you connect with people all around the world who might be interested in reading your book! 

In particular, LinkedIn is a valuable resource for individuals and companies—including business book authors—to increase their personal brand awareness and boost their entire network. 

Using LinkedIn to boost your brand and network 

Many businesses across the world use LinkedIn to build their brands and reach their target audiences. In fact, over fifty-eight million companies have a presence on this social media platform! Just like organizations stay in front of their existing customers and appeal to potential clients on LinkedIn, you can do the same as an author. 

Every time you create a LinkedIn post, you give yourself an opportunity to share your voice and help your target audience get to know you. Additionally, you can answer questions from your LinkedIn groups, endorse your connections, and share other LinkedIn members’ posts that you think might provide value to your network. 

Touching as many people as possible throughout LinkedIn can help build your personal brand and increase your followers and connections, and successful use of this platform starts with keeping your profile updated. 

Keeping your LinkedIn profile up to date 

Keeping your LinkedIn profile updated is of the utmost importance. In addition to being your first impression to much of the LinkedIn world, your profile is a representation of your personality and professionalism. When you keep your profile up to date, you’re showing fellow LinkedIn members that you’re serious about your career as a business author. 

Fortunately, keeping your profile updated is easy. Here are a few tips: 

• Choose a recent profile picture and a background image that shows your personality. You don’t need a professional headshot, but you should use an actual photograph instead of a logo or an avatar. 
• Get creative with your headline. Sure, a headline like “Business Author” is accurate, but it’s also a little boring. Have some fun and spice it up! For example, if you’ve written a book about corporate finance, consider a headline like “Cashflow Counselor” or “Money Management Mentor.” 
• Showcase your skills. Make sure people know you’re a trustworthy thought leader in your field. List your skills, from intangible talents like problem-solving and leadership to the different programs and software you’re an expert in. 

Additionally, be sure to add any certifications or awards as you earn them. Keeping your LinkedIn profile current is a great way to maximize your author presence, so dedicate time to periodically update it. 

Maximizing your LinkedIn presence 

The best way to maximize your LinkedIn presence is to stay active on the platform. For example, every time you publish a book, add a publication to your profile. Create a post every time you engage in other book marketing efforts, whether it’s writing a guest post for someone’s blog or participating in a podcast. And share other posts that have inspired you or brought a smile to your face. The more active you are, the more visible you’ll be! 

Tips for using LinkedIn for book marketing 

A large portion of the business world uses LinkedIn not just for connections and marketing but also to seek out new knowledge—and your business book might be just the thing they’re looking for. You can find plenty of new readers on this platform as long as you learn to use it to your advantage. Here are a few tips to get you started on promoting your book on LinkedIn. 

Craft interesting book promotion posts 

Book marketing on LinkedIn isn’t as simple as just setting up your profile and hoping for the best. It takes some work! Here are a few tips to promote your book on this social media platform: 

• Establish and maintain your LinkedIn presence by posting consistently (at least once per week is good practice). 
• Make sure each post is interesting and gives your audience a reason to purchase your book. 
• Include eye-catching graphics and images as often as possible. If you just have a big block of text, your potential readers might scroll right past it. 
• Use relevant hashtags so your target audience can easily find you.
• Consider purchasing LinkedIn ads to increase your visibility. 

Get creative with your LinkedIn marketing strategy. Link to a blog you’ve written, share an inspirational post that another LinkedIn user created, or just post about how your book can help your audience. 

Earn LinkedIn badges 

LinkedIn badges are icons that appear on your profile showing that you have certain skills and certifications. You can earn badges by taking assessments and tests through LinkedIn. When prospective book buyers view your profile, badges help them easily see your talents and skills, which lends credibility to your professional authorship. 

Badges also allow you to engage with and grow your network and enhance your brand as a thought leader in your field. Plus, badges are eye-catching icons that can draw more attention as your target audience scrolls through their LinkedIn feed! 

Use a company page 

A company page even further legitimizes your professionalism. Instead of just being an unaccredited individual promoting their book, your business page shows your audience that you’re serious about and invested in your writing career. 

Additionally, business profiles have different amenities than personal profiles on LinkedIn. For example, a company profile lets you unlock additional resources and connect with more organizations throughout the social network. When you create a company page and join a few author groups, you’re really starting to maximize your LinkedIn presence. 

Join author groups 

Casting a wide net by posting on LinkedIn from your personal and company pages is a great start to your marketing strategy. You might also want to join some of the countless LinkedIn author groups that can help you promote your book. Here are a few group characteristics you can seek out: 

• Geographic location. Do you prefer to connect with people locally, or do you want to branch out to international author groups? 
• Genre. Some author groups focus on certain genres, so consider joining a few different groups that discuss topics you’ve written about—or want to write about in the future. 
• Experience. Don’t just join a LinkedIn group for one experience level. You’ll be amazed by what you can learn from experienced authors, as well as new ones! 

The more LinkedIn author groups you join, the more you’ll be able to learn and get the word out about your book, and every effort helps you maximize your author presence. 

Let the book marketing experts promote your business book

LinkedIn is one of the most helpful marketing resources available to you as an indie author of a business book. When used correctly, this social media platform can increase your audience of potential readers and lead to lots of book sales. 

Elite Authors is here to help design and execute your entire book marketing strategy. Contact us today to learn more about our book publishing and marketing services!