Writing your first book is an incredible accomplishment. After years of brainstorming, writing, and editing, it’s finally time to share your book with the world.
Book marketing is a crucial aspect of a successful book launch. To generate book sales, you must successfully market your book to potential readers. Self-published authors especially must market their books to stand out amid the competition.
By marketing your book across social media, creating consistent blog posts, and developing an author brand, you can implement an effective marketing strategy that generates book sales and shares your book with the world.
When it comes to marketing your first book, the earlier you start, the better your book promotion will be. Developing and implementing book marketing ideas takes time and effort. As a result, as you finish writing your book, begin thinking about your book marketing plan.
In general, it’s best to begin launching your book promotion six to twelve months before your book hits the shelves.
Marketing your book before it’s published can help capture the attention of potential readers early on. Creating social media posts across Twitter, Facebook, and Instagram communicates your book launch to your followers.
This timeline is also effective for your book marketing strategy because it develops your online presence before your book is published.
Creating an author wesbite that communicates who you are as a writer helps you connect with readers. Thus, having an established online presence across your website and social media accounts helps your readers learn more about you when they go to purchase your book.
When you’re an author, growing your email list and launching email campaigns is a great marketing strategy. Email lists help you stay in touch with your readers, communicate upcoming events, and promote new book releases.
When it comes to email marketing providers for authors, there are endless options. However, doing your research early on and selecting the email marketing provider that best fits your needs and budget can help you develop a successful, hassle-free email marketing plan.
First, reach out to influencers within your niche. Influencers have a loyal following base, so research influencers whose social media accounts relate to your book in some way.
For example, if your book is a cookbook compiling your family’s recipes, reach out to an influencer who posts content on cooking. They can then share your book with a new set of potential readers who are already interested in your book’s topic.
As a result, reaching out to influencers is a great way to expand your reach and network with people outside of the writing world.
You can also consider reaching out to other authors. Most established authors want to help new and emerging writers. Promoting your first book is not an easy task, but it’s something all published authors experienced.
Reach out to authors within your genre and ask for book marketing advice. You can also see if they’d be willing to promote your book across their social media channels.
Social media is a great marketing tool for authors. By researching your target audience and creating engaging content, you can outline an effective social media marketing strategy for your book promotion.
Each social media platform is different in its communication style and layout. Thus, choosing a platform that best fits your communication style will help you market your book in the best way possible.
For example, Twitter is great for communicating short updates about your book tour and generating unique hashtags for your book. Creating a hashtag for your book encourages your followers to retweet and promote information about your book to new users. Therefore, Twitter is a great way to expand your reach as an author.
Facebook is a great social media platform for hosting online book tour events. With Facebook’s live feature, you can host a Q&A session for your book. Your followers can join the live stream from a phone, laptop, or desktop, and they can type out questions as you discuss your book.
You can also start a Facebook group for your book so that your readers can connect with one another.
Finally, you can use Instagram to market your book as well. Using the story feature on Instagram, you can offer free giveaways to promote your book and expand your online reach.
Creating an account on a social media platform is free. Sign up with your name, email, and phone number, and you can start marketing your book on social media.
To use certain added feature on social media, you often must pay a fee. However, in most cases, you set your budget. For instance, if you’d like to run Facebook ads to promote downloads of your Kindle eBook, then you can set a price range for your ad campaign.
Blogging is a great way to market your first book because it establishes your author brand. Essentially, your author brand captures who you are as an author, from your writing style to the characters in your story.
Creating an author website with consistent blog posts can help attract new potential readers. To start blogging, build a landing page on your author website that communicates your bio. From there, you can add posts announcing your book release, book tour, and other promotional events.
The great thing about blogging is that you can post long-form content. As a result, blogging is a great opportunity to share reader testimonials.
Building a website is a huge undertaking. However, the time and effort you put into creating an author website pay off for an independent author. An author website is not only a great marketing tool but also a great networking tool.
There are numerous platforms for designing your author website. Each platform offers different layout features, so identifying the goal of your author website will help you choose the best platform for you.
On the other hand, if your goal is to network with authors, then consider setting up a Tumblr account. Its sharing features make it simple to repost and connect with other users.
First, building a website for your book is a great marketing tool. You can use your author website to implement marketing strategies and improve your SEO. For example, by creating helpful blog posts for your readers and generating links that route to your Amazon book listing, you can rank higher on search engines.
A higher search ranking will help improve your online reach, so you can increase traffic and connect with new potential readers.
Another advantage of building a website is the potential data you can collect. Once you publish your website, you’ll be able to track site traffic and performance metrics. Successful author websites utilize this data to generate content that is engaging for target audiences.
Finally, publishers and agents can find and contact you more easily when you have an author website. Likewise, with a professional author website, you can appear more established as a writer. This is important if you’d like to work with a traditional publishing company.
As a first-time self-published author, you might find that building a website may not be a necessary step in your book marketing strategy.
For most writers, an author website serves to communicate their brand. Thus, a website can be more useful when you have multiple books to market.
Building a website from scratch takes time and effort. Instead of spending hours creating a landing page, you can dedicate that time to developing a social media ad campaign that generates book sales. Depending on your marketing goals, you may not need an author website immediately after publishing your first book.
While social media is a great way to market your book online, in-person marketing can also be a great asset to your book marketing strategy. See below for a guide to marketing in person and a list of book marketing ideas.
When you first begin marketing your book in person, start local. Reach out to your community library and see if you can host a reading or Q&A discussion. Librarians are accustomed to hosting book events, so they’re a great resource for new indie authors.
You can also research and find book clubs within your town or surrounding area. Joining a book club is a great way to meet and interact with a group of new potential readers. Reach out to the book club leader and see if they’d be willing to host your book in the club’s next meeting.
Finally, you can also market your first book in local bookstores. Consider running a promotional event, such as a book signing, at your town’s bookstore. These types of events bring in business for the bookstore and help you generate book sales.
Marketing your book in person is a great strategy because it helps you network and connect with potential readers and resources.
For instance, by hosting book launch events at your local library or bookstore, you can develop a relationship with the librarians or store owner. Networking with individuals related to the publishing industry in different ways can help you find more opportunities as an author.
Attend book festivals, conferences, and author events to network with agents, publishers, and other authors. Speaking with individuals in the publishing world can help you get your name out there and build a foundation of resources and contacts.
Also, consider hosting your own in-person book-launch events. Invite your family and friends to a gathering to celebrate and discuss your book release. Encourage them to invite their friends so you can meet new potential readers. During the event, you can raffle off a free copy of your book and conduct a reading.
Another idea for marketing your first book in person is to plan a book tour. If you have the time and funds to do it, then you can consider traveling to bookstores, libraries, and events outside of your town to market your book. Setting up a book tour takes lots of planning, so be sure to give yourself enough time before you set off to outline the logistics.
Marketing your first book can be an overwhelming process. As a writer, you’re an expert in your craft. However, marketing is a whole new playing field.
At Elite Authors, we have book marketing experts who are well versed in the publishing industry and passionate about helping authors turn their books into bestsellers.
From helping you design the perfect book cover to creating marketing copy that generates book sales, we’ll help you every step of the way! Share your book’s story today and get a free quote from us.