Congratulations on finishing your book! Now it’s time to market it. And whether you’re a veteran author or you’ve just written your first masterpiece, Facebook is a great place to start. But before you learn how to market a book on Facebook, you should understand why you should use this specific social media platform—and the challenges you might encounter. Then you can dive into using Facebook ads to promote your book and even learn from other authors’ book marketing efforts.
Facebook marketing is a powerful tool. It offers a variety of benefits and features to promote your book, and it’s especially effective at helping authors create brand awareness. If Facebook isn’t already part of your book marketing plan, you’re missing out on a huge marketing opportunity.
You probably know that Facebook is a hugely popular social media platform. But even if you use Facebook every day, you might not be aware of how helpful it can be for marketing books. Here are a few benefits of using Facebook to promote your book:
As a major social media platform, Facebook helps you get your name out there. And when it comes to book promotion, Facebook offers features that authors can use to increase their visibility.
When you launch a book promotion campaign on a social media platform like Facebook, you want to know what features the platform offers you. And Facebook is loaded with features that can help. Many of these are included with your free account—you just have to be a little creative!
First and foremost, set up a Facebook author page or a Facebook fan page. Be sure to link to your author website. Then, use features like Facebook Live to attract as many followers as possible. And mix it up! Host a virtual book launch or a Q&A session. Facebook users love variety!
If you’ve allocated some money to your marketing budget, you can also start a Facebook ads campaign. Facebook ads are great tools because you can create your own content, decide how much to spend per day, and determine how long the ad will run. Facebook ads also provide analytics so you can see how much of your target audience you’ve reached per ad. And that helps you understand how much your brand awareness has grown.
Even if you’re just starting your writing career, you don’t need a literary agent to create brand awareness for your work. Facebook is a great tool for brand awareness!
Successful brand awareness means that your target audience recognizes your name and your books. Facebook is especially helpful in helping authors make a name for themselves because it helps you reach a vast amount of people in a short amount of time—often at little or no cost.
As great of a tool as Facebook is for authors to promote their books, it also comes with some challenges. Fortunately, if you’re aware of what obstacles you might encounter, you can more easily fix them when they pop up—or avoid them altogether!
One of the biggest obstacles is that you have to create your own content marketing strategy. Posting on social media helps you stay in front of your target audience, but you have to post interesting content using various types of media in order to keep your followers interested. So if you don’t have a strategic marketing mind, you might want to find a professional content writer or marketer to help you develop a book marketing strategy.
Another obstacle you might encounter is the cost. Not all authors have a large marketing budget. And since some Facebook ad campaigns are pay per click instead of a flat fee, your expenses can really add up quickly. Fortunately, there are ways that you can navigate both the strategic and the budgetary challenges of Facebook marketing.
Self-published authors often find themselves creating their own book marketing and content strategies. And the book marketing world can be difficult to navigate without the support and marketing expertise from a literary agent or publisher. Here are a few steps to creating your own strategy:
The stronger your marketing strategy, the less you’ll need to rely on paid advertising. However, a Facebook ad here and there certainly won’t hurt! Be smart about the money you spend so you can keep your expenses low and maximize each dollar.
Successful Facebook book promotion involves avoiding pitfalls. The number one thing to avoid when marketing your book on Facebook is trying too many different things at once. Don’t spend your whole marketing budget on one big ad campaign. Start with a couple of smaller campaigns, build off of what works, and let go of what doesn’t work.
You should also avoid being too vague in your Facebook ads and overall book marketing. Be specific to engage your target audience. This will also help you market to Facebook groups that focus on your book’s genre or topic.
Facebook ads are a great book promotion tool that help you reach your target audience. And they’re easy to use! You just have to get to know how to use them and what costs you can expect.
Before you launch a Facebook ads campaign, it’s important to know how Facebook ads work. First, gather the following information to maximize the ad’s effectiveness:
Once you submit your ad, your target audience will start seeing your ads on their Facebook feeds. And that means that you’re well on your way to successfully marketing your book!
One of the many helpful aspects of social media marketing is that it’s available for a wide range of budgets. The two main types of Facebook ads are one flat fee and pay per click.
If you want to pay one flat fee per ad, you can choose to boost an existing ad or post. Facebook allows you to choose how many days to run an ad and how much to spend per day. The platform will also show you how many people you’ll be able to reach per day.
And if a flat fee isn’t quite your speed, you can launch a pay-per-click Facebook ads campaign. Depending on how much competition there is for the ad space, this could either be more or less expensive than the flat fee method.
Keep in mind that the more you spend, the more people you’ll reach. So be sure to have a budget in mind and a content strategy at your fingertips before you jump into paid Facebook ads.
Established authors and indie authors alike can successfully promote their book using Facebook ads. You can track your success, adjust your marketing plan, and alter your budget throughout your ad campaign. After all, many authors have used social media to promote their books. And there’s no reason that you can’t do it too!
Many authors have used Facebook to earn money on book sales. Social media promotion works great for both the traditional publishing and self-publishing industries. So, what are some examples of successful Facebook book marketing, and how have other authors used it to their advantage?
You can find examples of successful digital marketing campaigns throughout Facebook. Start by following some of your favorite authors, or the most famous ones in the book industry. How many followers do they have? How often do they post? Are they using various types of media?
Pick an author and spend some time diving into their Facebook page and author website. This will help you determine what methods work best. And then incorporate their success into your book promotion strategy!
Cross marketing on Facebook involves promoting your book on multiple pages. And you can use other authors’ success to help you reach more people and ring up those book sales. Here are a few pieces of advice that other authors might provide to use Facebook for cross marketing your book:
Book marketing isn’t just about putting a few words together in a social media post. People want variety! In order to earn as many followers as possible, you’ll have to mix in different types of media.
The most successful authors diversify their Facebook posts. Sure, written posts are great—especially if you include some trending Twitter hashtags. However, your followers will get bored if you only stick to that one type of media. So mix it up! Include some images, like illustrations from your book or book cover. And a video of your book trailer or an author interview will go a long way to engaging your target audience.
Producing various types of media might sound expensive. The good news is that you can do it on a budget. If this type of creativity isn’t in your wheelhouse, that’s OK. Just take the time to research and find an illustrator or videographer who can help you produce quality content. And with smart book promotion on Facebook, you can boost your career and theirs.
Many authors want to promote their book the right way. And Facebook is a great place to start! Book marketing on social media is a specialized skill that not everyone possesses.
Fortunately, the team at Elite Authors has the expertise and skills you need to ring up those book sales. Visit our website today to learn how we can help catapult your book to fame!
Great post! I’ve had a Facebook author page for years around my first 3 self-published books. They didn’t sell well, but I didn’t market them adequately. My book ‘I Must Have Wandered: An Adopted Air Force Daughter Recalls’ is coming out soon. I have a digital publicist working to set me up, but may need some help with organizing my author page content.
Hi Mary Ellen! Congratulations on your books! We help many authors with their social media marketing and would love to hear more about how we could help with your new book ‘I Must Have Wandered: An Adopted Air Force Daughter Recalls.’ Please feel free to get in touch with us on our website eliteauthors.com/contact/ or by emailing info@eliteauthors if you’d like to learn more.