How to Leverage Your Business Book to Land Consulting or Coaching Clients

As a business author, you’ve already taken the important step of positioning yourself as a subject matter expert by writing a business book. However, did you know that your book can be a powerful tool to help you land consulting or coaching clients? By using your book to showcase your expertise and elevate your personal brand, you can attract clients who want to benefit from your thought leadership. You just have to understand the actionable ways in which to leverage your business book to turn your credibility into consulting or coaching opportunities. 

Why your book is your best marketing tool

Your business book is more than just a product—it’s an extension of your personal brand and expertise. With the right book marketing services and strategies, you can establish your thought leadership and grow your business. Your book is the perfect tool for attracting consulting or coaching clients because it:

• Establishes your authority. Writing a business book shows that you’re knowledgeable and dedicated to your industry. It sets you apart from competitors who haven’t taken that step.
• Creates trust in your field. Potential clients trust published authors because they assume that if you’ve written a book, you must be an expert in your field.
• Offers valuable insights. Your book gives readers a taste of your expertise. Once they recognize the value of your knowledge, they’ll be more likely to partner with you for deeper insights or personalized coaching.
• Builds long-term credibility. Unlike social media posts or articles, a book has longevity. Clients can return to your work again and again, keeping you top of mind when they’re ready to seek your consulting or coaching services. 

Once you understand the value of your business book, you can start leveraging it to land consulting or coaching clients.

Steps to leveraging your business book to earn clients

Even if you’re already a respected subject matter expert in your industry, there are still a few actions you’ll need to take to add titles like Professional Coach or Expert Consultant to your personal brand. This process is part marketing, part business plan, and part marketing, and it can be a huge boon to your professional success. The first step is advertising your thought leadership to pave the way for coaching and consulting clients to seek out your services. 

Position yourself as a thought leader

Being seen as a thought leader in your industry is crucial for attracting high-value consulting or coaching clients, and your book is a key tool in establishing that thought leadership. First, broadcast that you’ve written one of the best business books available by sharing key insights from your work. For example: 

• Leverage your book on LinkedIn by writing posts or articles highlighting its key takeaways. Share this content and engage with your network when someone comments on it. 
• Contribute to industry blogs or reputable publications that your potential clients are likely to read. Include references to your book when appropriate to establish your credibility. 
• Stay active on social media platforms by sharing snippets, quotes, or practical tips from your book on LinkedIn, Facebook, and Instagram. These bite-sized pieces of content can spark interest in your full expertise. 
• Offer free resources that align with the topics covered in your book. This could be a downloadable guide, checklist, or even a mini e-course. The key is to make the content valuable enough that potential clients will want to learn more by working with you directly. 
• Seek out speaking engagements at events, webinars, and workshops. When you present on topics related to your book, you reinforce your thought leadership in front of prospective clients. 

Every time you post, write, or speak, include a call to action such as a link to schedule a consultation, join your mailing list, or a simple invitation to connect on LinkedIn. 

Use your book as a lead magnet

Your book can be an excellent lead magnet to grow your business by attracting potential consulting or coaching clients–you just have to use it effectively. One strategy is to offer your book for free or at a discounted rate in exchange for a potential client’s email address. Once you have their contact information, you can follow up with more personalized marketing efforts. If you prefer not to give your book away for free, consider running a limited-time promotion where readers can download the first chapter or a summary in exchange for joining your email list. 

The more effective your book marketing strategy, the more speaking engagements you’ll likely receive—and you can use your business book here as well. When you’re invited to speak at events (whether in person or online), mention your book as part of the session. Offer it to participants or attendees as a resource to dive deeper into the topics you covered in your presentation. This positions your book as a stepping stone for potential clients to learn more from you, leading them to contact you for your consulting or coaching services. 

Build a sales funnel around your book

A well-structured sales funnel can guide potential clients from reading your book to booking a consultation. There are three main steps to build a simple sales funnel around your book:

1. Hook your audience with a free resource. Create free content that complements your book, such as a workbook or checklist. Promote this freebie across your social media platforms and author website to attract leads. When someone downloads your resource, they’ll enter your sales funnel. 
2. Nurture your contacts with email marketing. Once a potential client has downloaded your free resource, follow up with a series of email campaigns. Start by sending a thank-you email and offering additional insights or tips. Over time, introduce them to the value of your consulting or coaching services, and mention your book throughout the email series to reinforce your thought leadership. 
3. Offer a free consultation or a coaching package. At the end of your email campaign, present an offer for a free consultation or a special coaching package. This gives potential clients the opportunity to experience the value you provide firsthand, making them more likely to become paying clients. 

Remember to maintain an email calendar past the first campaign or two. Stay in front of your contacts with occasional newsletters, updates, or announcements so you, your book, and your coaching and consulting services stay in front of them. 

Network with readers and industry leaders

Networking is key to growing your client base, and your book can serve as the perfect conversation starter. The first (and probably the easiest) way to use your book to open doors for networking is to engage with your readers online. Interact with your social media contacts who’ve read your book by responding to their comments or reviews. Use these interactions as opportunities to start deeper conversations about how you can help them. 

Another great way to network is by attending industry events. Bring copies of your book to conferences, workshops, and other get-togethers and use it as a way to introduce yourself and your expertise. Offering a signed copy of your book can create a memorable experience for potential clients and help solidify your authority. 

You can also collaborate with influencers and industry leaders to further elevate your brand as an authorpreneur. Share copies of your book with influencers, ask for book reviews or testimonials, or purpose collaborative projects. Being associated with established names and other successful business authors can help you gain credibility, widen your audience, and attract high-value clients to your consulting and coaching services. 

Our book marketing services can elevate your visibility and credibility so you can land more clients

Your business book is more than just a source of income—it’s a powerful tool for growing your consulting or coaching business. We offer a variety of services for business authors that not only help you self-publish the best version of your book but also help you market it to catapult your success and attract new consulting and coaching clients. 

Connect with us today to learn how we can help you and your book reach the next level!