Going from Entrepreneur to Authorpreneur

Entrepreneurs tend to be enthusiastic go-getters who consistently seek out ways to push themselves and their companies forward. They’re often subject matter experts in their fields and have a lot of wisdom and experience to share. Many of them choose to write a business book to solidify their thought leadership, enhance their personal brand, and grow their business. In other words, many business owners eagerly make the leap from entrepreneur to authorpreneur.

If you’re interested in writing a business book and becoming a successful authorpreneur, your first step is to understand exactly what the term means. 

Understanding the differences between an entrepreneur and an authorpreneur

In some ways, these two terms seem quite different: 

• An entrepreneur founds and manages one or more businesses during their career. 
• An authorpreneur writes and publishes business books. 

However, there are also some key similarities. For example, both entrepreneurs and authorpreneurs grab the proverbial bull by the horns and strive to increase their brand awareness. They get creative with strategies and marketing tactics and are willing to take risks—as long as the potential reward is worth it. 

Another similarity is that they both understand their limits and seek assistance. An entrepreneur knows they can’t take on every single aspect of their company’s daily operations and strategic management, so they hire employees like salespeople, customer service representatives, and accountants to help. Likewise, the best authorpreneurs might know how to write a business book but aren’t well-versed in publishing and marketing it. To fill in those gaps, they partner with professional book publishing services to handle things like editing, book cover design, and formatting to make their business books the best versions of themselves. 

Because business books can attract new customers and open new sales funnels, like consulting or coaching opportunities and speaking engagements, many entrepreneurs are drawn to the benefits of becoming a professional author. The next step is learning how to write a business book. 

Sharing your entrepreneurial experience in a business book

The life of an entrepreneur usually involves a packed schedule, so the first step in becoming an authorpreneur is to make time to write a business book. This involves setting aside time that’s normally spent on your company or with your family and friends as well as creating (and sticking to!) a timeline so you actually get the book done. 

Next, you’ll need to figure out exactly what ideas or experiences you want to share in your book, as well as who you’re writing it for. Identify your book’s core message and which professionals will benefit the most from reading it. You have a lot of knowledge that’ll be valuable to your readers, but you’ll need to home in on a clear and concise thesis statement so you don’t end up with a long, scattered book. 

Once you’ve checked those tasks off your to-do list, the writing process begins! Let your voice and personal brand shine through in each sentence that you write. You’re imparting your wisdom to your readers, so it’s important to stay authentic and genuine. And if at any time you’re not sure whether you’re on the right track, just find a partner who provides manuscript editing services so a professional developmental editor can take a look at your draft and help you refine your content.

Marketing and leveraging your business book to become an authorpreneur

After your business book is complete and it’s gone through the proper design, formatting, and editing phases, it’s ready to publish. Take a deep breath and enjoy the moment: you’re now a professional author! The next step is to effectively market your publication and earn the title of authorpreneur. 

The best business authors employ a variety of book marketing services and strategies to widen their visibility and leverage their business books. Here are a few ideas you might want to try: 

• Promote your book on social media. LinkedIn is a perfect venue to promote your business book, and Facebook and Instagram can also be extremely lucrative. 
• Incorporate your book into your business’s marketing efforts. Cross-marketing with your company gives your business book a solid foundation so you’re not starting from scratch. 
• Craft an email marketing campaign. Build an email list by offering a free chapter or a smaller resource like a checklist or workbook and deliver helpful updates and valuable content to your contacts’ inboxes. 
• Dedicate a website to your business book. Create an author website and showcase your book, your expertise, and the value your publication delivers. 

Effective book marketing involves casting a wide net, so be creative! There are countless ways to promote your book that’ll help you reach your goal of becoming a successful authorpreneur. If you stumble along the way, don’t worry—our experts are here to help. 

Our book marketing and publishing services can help you transform from entrepreneur to authorpreneur

Founding a company makes you an entrepreneur. Publishing a business book makes you a professional author. And marketing and selling that book with our expert assistance makes you an authorpreneur! We’ve got the talent and experience you and your book need to thrive, from editing, design, and formatting all the way through marketing services. Consider us your full partners in self-publishing the masterpiece that’ll establish you as a subject matter expert and catapult your business to the next level. 

Contact us today to tell us about your book!