Amazon Author Central: How to Create an Author Page on Amazon

As a business author, creating an Amazon Author Page is one of the most effective ways to promote your business book and elevate your personal brand. Amazon is a powerhouse in the book-selling industry, and having an optimized Author Page allows you to showcase not just your book but also your professional achievements and personal story. It helps readers connect with you and gives you a central place to link all your published work.

Read on to learn how to create your Amazon Author Page using Amazon Author Central and to get some pro tips on how to make your page shine.

What is Amazon Author Central?

Amazon Author Central is a free service provided by Amazon that allows authors to create a personal page on their platform. This page acts as a hub for your books and other content, giving readers a deeper look into your professional life. It’s a critical tool for business authors because it helps you enhance your visibility, control how your books appear, and engage more effectively with your audience.

Why you need an Amazon Author Page

An Author Page on Amazon is essential because it:

• Increases your visibility. When readers look up your name or your book on Amazon, they’ll be directed to your Author Page. This not only helps readers find all your published works in one place but also gives you a chance to tell your story and highlight your expertise.
• Builds your credibility. A well-crafted Author Page can solidify your position as a subject matter expert in your field. Readers who want to know more about the person behind the book will often visit your Author Page, and a strong profile helps boost your authority and thought leadership in your niche.
• Enhances your book discoverability. By linking your Author Page to all your titles, it becomes easier for readers who’ve enjoyed one of your books to find and purchase your other titles. You can even highlight your book reviews, upload editorial content, and provide updates on new releases.

Because of Amazon’s sheer size and power, it should be one of several business book marketing tactics you employ. 

Steps to creating your Amazon Author Page

Setting up your Amazon Author Page is relatively simple, but you’ll need to set some time aside so you can focus on it. There are six steps to creating your page, and here’s your guide to each one. 

Step 1: Sign up for Amazon Author Central

Go to Amazon Author Central, where you’ll be prompted to sign in using your existing Amazon account. (If you don’t already have an account, you’ll need to create one.) After logging in, you’ll need to search for your book(s) by title, ISBN, or author name. Amazon will then match your account to the books you’ve written and allow you to claim them as your publications.

Step 2: Add your bio

Once you’ve claimed your books, it’s time to start building your Author Page. Your bio is a key component, as it tells readers who you are and why you wrote your book. Here are some tips for writing an effective bio:

• Keep it professional yet relatable. Talk about your business background and why you wrote your book. Mention any awards or recognitions you’ve received.
• Add a personal touch. Readers love to connect with authors on a human level, so feel free to share a bit about your personal interests, hobbies, or passions. 
• Include a call to action. Encourage readers to visit your website, follow your social media profiles, or sign up for your newsletter.

Keep in mind that you can update your bio down the road. Although the first one you publish on your Author Page should be well-written and informative, you can adjust it later if you’d like to alter or add to it.

Step 3: Upload your author photo

A picture is worth a thousand words, and a good author photo helps put a face to your name. Make sure your photo is high-resolution, clear, and well-lit. The style of the photo should match the tone of your business, your book, and your personal brand. For example, if your book is more formal, opt for a headshot from a professional photographer. If it’s more casual or creative, feel free to let your personality shine through. 

Step 4: Link all your books

The next step is to ensure that all your business books are listed on your Author Page. If some of your books aren’t showing up, you can add them manually through Amazon Author Central. And if you have books available in multiple formats like e-book, audiobook, and hard copy, make sure each one is listed and linked on your page. 

Step 5: Add reviews and testimonials

If you’ve received any positive editorial reviews from reputable sources like magazines, blogs, or other authors, add these to your page. The majority of readers check out book reviews before making a purchase, so it’s really important to showcase positive feedback on your book. If a well-known figure or publication has endorsed your book, feature that prominently! Some of the best business authors also choose short, impactful quotes from longer testimonials that’ll grab the attention of potential readers. 

Step 6: Link to your blog and social media

Amazon allows you to link your Author Page to external sites like your personal author website and social media platforms. If you’re marketing your book on LinkedIn, Facebook, or Instagram, include links to those sites so you can connect with readers outside of Amazon and build a community around your content. And if you regularly post content on a blog, link your RSS feed to Amazon Author Central so your posts appear automatically on your Author Page.

Tips for optimizing your Amazon Author Page

Setting up your Amazon Author Page lays the groundwork for enhanced credibility, increased visibility, and more book sales—but you’ll also have to optimize and maintain it. Here are a few tips to help you keep up your momentum: 

• Keep your page updated. Regularly update and refresh your bio and book listings as you earn commendations, publish new business books, and receive additional reviews. 
• Use Amazon’s sales data. Amazon Author Central gives you access to sales data and reports, which you can use to gauge the effectiveness of your book marketing strategies and pivot if necessary. 
• Promote your events. If you’ve scheduled events like book signings, speaking engagements, or webinars, promote them through your Author Page to keep readers engaged. 

It also helps to occasionally check in and see what other business authors are doing with their Author Pages. You can gain inspiration from their success to make your own Amazon Author Page a lucrative part of your overall marketing strategy. 

Use your Amazon Author Page as a component of your book marketing sStrategy

Creating an Amazon Author Page is a simple yet powerful way to promote your business book and build your personal brand. With a professional Author Page—and with the personalized marketing services available in our customizable packages for self-published authors—you’ll connect with readers, boost your credibility, and sell more books. 

Contact us today to connect with a book marketing expert!