With the rise of self-publishing, anyone with a story to tell can become their own publisher and release their book to the world. Whether you’ve had an idea for a novel floating around your head, or you’re a psychologist looking to write a self-help book, self-publishing an e-book has never been easier. The question is, Can you make money by self-publishing an e-book?
The short answer is yes, absolutely! However, you should know that it isn’t easy. With so many other books on the market, including self-published e-books, there is a ton of competition. There is a little bit of luck involved, and you have to be serious about making efforts to market your e-book so that potential readers know about it. Your e-book also should appear as professional as possible from beginning to end: from the cover design to the proofreading, making money in self-publishing requires that your book be polished.
Can you make money by self-publishing an e-book? Yes, but as they say, you sometimes have to spend money to make money. Investing in an editor, a proofreader, and a professional cover designer will ensure that your book stands out and is able to compete in the sea of other books that potential readers will be looking at. You can try to tackle aspects like editing and cover design yourself, but be warned—a book with a poorly designed cover or lots of typos simply will not sell, so you won’t make any money.
Therefore, unless you’re a professional editor or designer, you’ll want to invest in getting help. Even though we’ve all heard the saying “Don’t judge a book by its cover,” this is exactly how customers will judge your book when they see it for sale. Thankfully, many self-publishing platforms offer cover design and editing services for an additional fee, making it an affordable investment that will pay off in book sales.
In addition to marketing components like the book cover, to make money by self-publishing, you should expect to spend time doing additional marketing for your book.
There are many ways to go about this. Social media is great, but if you don’t already have a following, it can take time to build one up. Use a free or low-cost service to start a website for your book. This website should offer information like a biography as well as an excerpt or sample chapter to hook readers. You should link to social media accounts and give visitors a way to buy your book directly, either from you or from an online outlet as your book’s Amazon page.
Another great way to market your book is to contact your local news station’s morning show. They are often hard up for topics to fill airtime, and they are usually willing to commit a segment to interviewing you as a local author. This will get the word out locally about your book. It’s also worth reaching out to local bookstores, book clubs, and bloggers. These kinds of marketing efforts are some of the most important steps you can take to make money from a self-published e-book.
So while it isn’t easy, you can make money by self-publishing an e-book. All it takes is an idea, a polished book, a thoughtful marketing effort, and a little luck.